The Marketing Dance: Doing The Jerk

22/07/2014 § Leave a comment

Selling me crap in an email is justified, because I can label you junk and, hopefully depending on the reliability of my MacMail, never see you again. On TeeVee that’s a little different as I revel in a good advertisement, having been in that world for a bit back in the ’80s where I was even tapped to look at, and judge, animated commercials for the Clios. But sell me stuff on Facebook and LinkedIn, man, that’s like tossing a leaflet at my front door and having it end up on my lawn. I then have to go outside, take it off the lawn and walk to the back to throw it out. While I do need the exercise, is that anyway to get me to buy your stuff? By pissing me off? I don’t think you’ll find that method in any Dale Carnegie course.

DonJulianandTheLarks

So, why does anyone think they should advertise to me in social media? I’m not talking the soft-sell, like what I do (marketing, information, as opposed to lobbing a sales pitch over the bunker. “In-bound” marketing as coined by HubSpot, that “content marketing” thing.) Yes, there’s a potential world of goobers online who may possibly want to buy your–insert your “Hilary in 2016” and/or “Not Hilary in 2016” tstochke or some other equally appealing item–here. Or even how could you think someone would hire you with your plea to be considered hitting them at point-blank range? Especially if you inbox said someone, like me, who you have started to pester about a job without even asking if TKA has any jobs open! And, if we do, check the website.

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Here We Go Again

22/01/2014 § Leave a comment

To the cloud, again and again. When I first wrote this for MusicThinkTank, way back in 2011, Google was working on a hush-hush (though everyone seemed to know about it) service to shunt all your music up to a locker in the cloud. Since then, Apple has also pushed their iTunes up into the Cloud. The premise is you can play your music everywhere and anywhere on just about any device that the gods of I.T. can wrestle into submission.  Maybe.

Maybe not. You may not even own what you thought you bought. I knew the guys in Business Affairs at the labels wouldn’t let these kinds of services fly without some kind of hindrances, the weight of which could cause them to plummet to earth and die a slow but sure death. And here it is, a start of something sinister: be advised if you use the Apple service, iTunes Match, not all your iTunes tracks will stay as your iTunes tracks. Yes, those tracks you have purchased through Apple may disappear and you can’t get them back. “What?” you may be pondering, though with maybe an expletive sneaking in there. « Read the rest of this entry »

Mud Has Been Flung

14/01/2013 § 3 Comments

When the mad dash ended, publishing the Mud Folio after all, I wanted to feel exhilarated, complete, full of a high of some sort instead of an exhaustion compounded by a nagging feeling something is wrong, unmade, or maybe incomplete. Could there be a tiny bit left out? A wrong word in a bad place? A better picture to be used? Often, I go searching for the problem, soul searching the piece and myself; what have I done, could it be better, proof-reading, and tweaking. Usually a fool’s errand, as whatever problem I am looking for probably never existed. At least I should know by now how to finalize one of my own projects and fling it out there as soon it is finished. With a deadline looming and the possibility of a check in the mail, I can bear down on the project and “get ‘r done.” My own stuff, where I can diddle and review and it’s for free, coming to the end, finding where the finish is and stepping over that line, that turns out to be tough.

A few nights ago, I flung the Mud Folio files across the line and here it is, finally published. The 190 pages, comprises a compilation of my, mostly unsung, lyrics. Not complete mind you, full of the lyricals up to a point. Since, month by month, I am adding piecework to the unsung lyrical market, there are now quite a few doggedly recalcitrant lyricals to find their way into the second book of Mud. Seeing how long this one first one took, if I were you, I wouldn’t wait up nights for Mud Folio Dos to hit the book stands. I started compiling the first bugger back in New York during my former life in the film business, sometime in the mid to late ’80s.

MudBookWebBlog

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Resume? Resume? I Don’t Need No Stinkin’ Resume!

25/10/2012 § Leave a comment

Well, of course you do, but aim to have a boatload of material so you don’t have just your resume to show prospective employers. And then, during your first job, find time to do your own thing, by any means necessary, so that you don’t really need that resume after that. I landed the second job of my career with the film production house, Second Story Television without any resume at all. That was because I started that company with a few friends after gleaning enough experience and connections from working at a small film production company/ad agency based on the famed Madison Avenue in NYC. And jobs after SST were mostly pulled in from my network of friends. That’s the key and the underlying thought behind this bloggette: building your career, yourself, again, by any means necessary.

Rubber Rodeo: How The West Was Won / Eat Records / Second Story Television

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FreeDub Missive

16/08/2012 § Leave a comment

A missive for the IR release 26.1 FreeDub. You can download it HERE, but do read on with what some might call liner notes, others might call a diatribe, which we call our infomercial for dub living. Basically pulsed out to the press and available to the public in each and every download of IR26.2, giving up the history of the IR label and the why and wherefore of the musical collective known as Indigenous Resistance. As culled from the writings of Tapedave and IR’s creative liason and traveling dignitary, The Ghost.
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FreeDub for the people. What does that mean exactly, specifically? It’s not exactly free as we are not exactly free as a people, anywhere. Where there is a power structure it’s never a zero sum game. There’s winners and losers, the losers just need to lose a little less and win more. That is where the words come from, that struggle for freedom, that struggle for respect, the struggle continues every day.

So it’s a double-edged sword this FreeDub, it is free — “getcha download here, extra dub on the side” — but it also speaks to being free, the urge, the want, the need. Revolution you can dance to has been part of the IR mission since the beginning of crafting and splicing spoken word dissent into deep bass-laden tracks of dance, dub, techo. Tracks that were crucial, but lacking interest from the wider music industry, and so limited distribution made even more limited when one record company courageous enough to take it on, went out of business, kaput, taking masters, artwork, and royalties down the rat-infested drain. With help from Dorado, another courageous outlier of the music industry (before they dissolved), IR regrouped, reinvested with time, spit energy and re-engineered itself. The music can now be found on iTunes (and elsewhere) through Believe Digital, with some releases in the earthbound form of CDs through CDBaby. But dems the dub that helps pay the way for getting the real deal back to the people; the indigenous, those who need to hear the words and dance to the music, to break down the barriers put up against the hand-packed brutality of their day-to-day, to push off the trod that downward, and incessantly, presses against their very soul. As well as you, reading this, slogging it out against selfishness and the grubbing for winning over losing, wanting for a bit of individuality and mindfulness, in this time and space we share. « Read the rest of this entry »

Marketing OneOH!One: Break On Through To The Tangential Side

17/02/2012 § 2 Comments

When I interview interns for the Ted Kurland Associates program, which I oversee here at TKA, more than a few want to know if they are going to work directly with the agents, or with management, as if the marketing side of it were tangential to their education, not only as an intern at TKA, but as a whole to their career. Of course, working with the artists is more interesting than working with the pictures of the artists; getting into the thick of the business of music is really the key to their understanding of the booking process. I know that, which is why I try and give them face time with the agents.

Hopefully Berklee-ites…As this was first written for Berklee’s intern blog, I needed to address them head on. But you know, for all those who did not get into Berklee, got into, but could not afford Berklee, go somewhere else less fanatically music-oriented, or just answer “uh..Berkeley?” when asked about the Boston-based music school, you can insert the name of your own school where-ever you see that moniker; making this as close to a real one-on-one with me — as that is less and less likely to happen the busier I get in this race to the finish — instead of the usual impersonal read you get off a blog like this one.

So, let’s start this again. Hopefully (Insert Your School Name Here & add the “ites” or just add, “all the young dudes and dudettes”) reading this will have a career where they can afford to shave off a nice percentage for a manager; one who understands all this tangential business kind of stuff and can honestly oversee the marketing. For nowadays, you need the right kind of marketing crew who knows how to use all the bleeding-edge tools-of-the-minute in order to shoot your career into the stratosphere, and, even more important, keep it there. Before you do, there is one basic term you need to understand. It’s not too hard to get, though I am perplexed when starving artists don’t even have this tool tucked under their belts. Perhaps that’s why they are starving?

The marketing term for today? It is AUDIENCE. As in those people who want to hear your music. To get gigs, you must have a loyal fan base. Clubs want to fill their rooms with paying customers so those customers can buy drinks, eat food, pay for all the stuff that gets called “overhead.” Don’t even expect to be considered by a promoter at a large club unless you have an audience that can minimally fill his room.

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Mud Folio, Almost Here

19/10/2011 § 2 Comments

It’s been a hard slog to get this sucker, THE MUD FOLIO, published in book form. A real book, with spines, a cover, cut to size, even an ISBN number and a UPC code, not the PDF download that’s up there now.

Why? Well, while I figured out a nice looking layout for an 8.5 x 11 page print-out LULU prints their trade paperbacks at 6 by 9 inch, a bit of a different ratio. If I wasn’t so anal, I’d just change the page dimension in InDesign and be done with it. But, I had to tinker, then the tinkering didn’t look right. Then life got in the way, and now, just about THREE FREAKING YEARS later, I am ALMOST done. Not yet, but almost.

We’ve had a few hiccups along the way as well. I added them on a timely basis — updates as they happened rushed to print, “copy, boy!” — to The Mud Folio page on Facebook, which I know you’ll “like” ASAP so you can get all the up-to-the-minute info on publication dates, and news and reviews, and future attempts at humor. (I sure hope we get us some reviews. I sure hope you can get the humor.)

Now, all in one place, here’s what’s happened to us to throw us off course, delay publication, fray nerves, and otherwise make us ready for those many Fridays when just one beer would not do. Though not first in the long list of detours, that Okie Poetry Slam was perhaps the hairiest of all.

BOOK BURNING

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